Hello there, business owners! We are back with more tips to amp up your marketing game. Today, we're talking about the tried-and-tested tool for advertising on social media—Facebook ads.
Whether you’re new to the digital marketing game or a veteran player, you probably already know that Facebook is one of the largest and most prolific platforms on the planet. With its monthly active user base of roughly 2.93 billion (as of 2022), it’s still the most used online social network in the world.
Yes, Facebook still has more users than TikTok.
For business owners and entrepreneurs like yourself, that means a massive audience, a ton of leads, and HUGE REVENUE!
Unfortunately, getting guaranteed results from this social media giant is not as easy as it sounds.
Why?
With its 20% market share, Facebook’s digital advertising has become one of the single largest options for advertising. Sounds good on paper, but this also means the platform is oversaturated, making it highly competitive. Entrepreneurs of all sizes flock to this platform and utilize the universal “pay-per-click” model which is fast and effective, yet very affordable.
Can't blame them for that.
Additionally, its advertising network also serves a wide range of businesses. From local retailers to real estate brokers to the food and beverage industry to entertainment—you name it, Facebook has it!
This means no matter your niche, you will likely be competing against companies that have larger budgets and more robust teams with members who are dedicated to operating, tracking, and tweaking their campaigns.
If you made it to this point, then you are probably nodding your head in agreement as you relate to to these difficulties.
But that's okay. We know how hard it is to see your Facebook ads fall flat after you spent money and time targeting those leads without getting any conversions. So without further ado, we are giving you 5 techniques that will power up your Facebook ads!
1. Make Use of the Facebook Pixel
The first thing you'll want to do is to incorporate Facebook’s tracking pixel into your website. A Facebook pixel is a small snippet of code that tracks actions taken on your website. It allows you to learn more about your customers' behavior and how they interact with your site.
The insights you glean from the pixel can aid you in your efforts to maximize your Facebook ad campaign. Do your site visitors tend to gravitate toward a particular offer? Frontload that and make it a prominent feature of your next Facebook ad.
The Facebook pixel really is such a useful tool and it's so easy to set up, so you have no excuse not to use it!
2. Use Eye-Catching Visuals
Remember that a Facebook user or a potential customer is exposed to thousands of campaigns in a day. So if they stumble upon your ads, you'd better make it worth their while.
Facebook ads (well, ads in general) usually convey enough information about a business for a potential customer to make a decision. But the information isn't the focus for this technique. Instead, you'll want to ensure that the images and graphical style that you use for your ads are attention-grabbing and representative of your brand.
Humans by nature are visually inclined, and movement plays a large role in how our attention is captured. Consider using .GIFs or short video clips, and make sure to use the correct size ratios for clear and crisp visuals.
The main goal is to capture viewers’ attention, and you can do that with the right combination of visuals and powerful copy, which leads me to our next point.
3. Keep Your Copy Short Yet Powerful
Let's be real—nobody has time to read long-winded Facebook ads, especially if they see several of them in a row. Although there's no longer a text limit on Facebook ads, it's still better to go for a short yet powerful caption and an effective CTA.
Keep it succinct and snappy to hook your target audience and pique their interest as soon as they see your ad! Pull this off and chances are, you'll have visitors flocking to your landing page in no time.
4. Rely on Facebook's Auto-Optimize Tool
Facebook ads have a fair share of complexities. If you have a lot of time to figure out all the ins and outs—and by a lot, we mean TONS, then good for you!
But if you can't afford to sit down and untangle all the knots, Facebook's auto-optimize feature is going to be your best friend.
All you have to do is select this option and answer a few questions about your business goals. After that, Facebook will work wonders to find the perfect ad for your business.
5. Be Flexible With Your Ad Placements
The more placement options you give to Facebook, the better your campaigns will perform. Don't just stick to one place that you think will give your ads better performance. Simply select “automatic placements” for your ads to dynamically reach more valuable customers across the platform. This will also allow Facebook to deliver your ads in places where you can more likely achieve your desired results.
The Final Word
Facebook ads can be one of the biggest assets to growing a small business or expanding an already successful enterprise. However, if not set up correctly, these ads can be more trouble than their worth. So before you take your money out to allot for your ad spend, make sure to apply these techniques and do your research.
If you don't have time to set up your own Facebook ads, don't sweat. TopVA can help you with all your digital marketing needs! Feel free to reach out to us here on our website and we'll be more than happy to set up a call.
For more blog articles that can boost your business, check out https://www.topva.co/blog
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