Do you have a kick-ass logo?
Nike’s Swoosh. McDonald’s Golden Arches. Apple’s… apple.
When you see these, you hardly need words.
A logo should sum up what your business stands for in a single image. It should be distinct and recognizable enough that seeing it is like flipping a switch in your audience’s brains.
But why is a logo so important?
For one, it establishes your identity.
Logos are like fingerprints. They’re unique to your business, and they show exactly who you are.
So when creating your logo, try to fill it with elements that set your business apart from your closest competitors. That way, it can serve its true purpose and single you out from the crowd.
Next, a logo encourages brand loyalty.
Here’s something to think about…
Do you know someone who seems to always wear Lacoste shirts? Or maybe has a collection of Adidas Superstars?
Aside from appreciating the style and craftsmanship, we bet you wear those to show off that Alligator logo or those iconic diagonal stripes, right?
That’s brand loyalty right there. And if you’re providing your consumers with consistent value, your logo can also have a similarly profound effect on your consumers. They will keep coming back to support your business and show off your brand!
Finally, a logo is an easier way to advertise.
If your logo accurately reflects your values while communicating your message, there’s only one thing left to do—make it as visible as possible! Put it on all of your products and ads.
Think of a good logo as a marker of pride.
When you have an established business, putting your logo on your pages and products is like shorthand telling people that it’s something of great quality.
And now for the fun part!
Haven’t settled on a logo design yet, or in need of a revamp? Let TopVA’s talented graphic design team handle it. We will work closely with you to create a symbol that truly embodies what your business stands for!
Visit https://www.topva.co/ and schedule your FREE success strategy session with us.
That’s it for today! Catch you in the next one.
Regards,
The TopVA Team
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